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Expanded into the International Market

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In 300 words, answer the following question with in text citation and 2 references.

Research one organization that has expanded into an international market (crosses national borders) and outline how this organization entered this new market. Identify the specific mode of entry that the organization used. What were the organizational advantages or disadvantages of using this mode? Has this organization been successful?

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The response addressed the query is posted in 393 words with references.

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The response addressed the query is posted in 393 words with references.
//Entering the international market is a strategy, which every organization follows in-order to expand its business. There are various modes of setting up business in international market and one of the modes is explained below with reference to the Chinese Market.//
McDonald had successfully entered the Chinese market in 1990, and at that time, there weren't any western food restaurants in China. Moreover, Chinese people considered fast food as something, which western people eat and they were not much inclined towards fast food adaptability. Furthermore, income of China was low compared to present income, but when ...

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Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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