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    Environmental changes to industry or company, role of vision, and mission statement

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    Environmental Changes

    Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry's or company's evolving strategy.

    Vision and Mission

    Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.

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    Solution Preview

    The response addresses the queries posted in 825 words with references.

    //In today's scenario the change is taking place as per the changing external and internal business environment of the business. This condition has imposed the firms to change their strategies accordingly. The section is presenting the changing external environment and changing business strategies of companies with the special reference of Coca-cola. //

    The external business environment acts as a powerful influencing force that can affect the entire strategies of an organization or an industry. Coco-cola, world's leading carbonated soft drink manufacturer, is also subjected to change according to the change in the external business environment.

    In recent past, the business environment of soft drink industry has witnessed a drastic change. These changes are including use of the advanced technology regarding manufacturing, testing, packaging and distribution, change in the taste and expectation of the consumers, increasing awareness in the customer regarding health and fitness, increasing number of the competitors in the industry and changes in the political and social environment for soft drink industry. Recently, world wide global economical crisis has imposed its course of management (The External Environment).

    Coca cola has changed its various strategies in order to sustain in this changing environment. For coping with the changing preferences of the customers, the company came up with the new version of coke such as Coca cola classic, ...

    Solution Summary

    The response addresses the queries posted in 825 words with references.