Explore BrainMass

Explore BrainMass

    Evaluating the vision, mission statement, and goals of Coca-Cola

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Most companies have something that resembles a vision, mission, set of values, and or stated goals/objectives that define who the company is and how the company plans to do business. However, organizations may not always label these statements properly - calling a vision a mission, or calling their values a set of beliefs. Sometimes, they do not have a mission at all, operating instead on a set of goals.



    Critically evaluate the vision, mission statement, and goals/objectives of The Coca-Cola Company.

    Step 1: Visit the official company website of The Coca-Cola Company, and identify the company's vision, mission, values, and goals. (Hint: Click on the 'About The Coca-Cola Company' link - then click on the "Our Company" link at the top of the page....on the left panel, you will find the mission, vision, and value statements). Be sure to look at the most recent Annual Report.

    Step 2: Critically evaluate these elements. Use the criteria in the background materials as well as the readings for the SLP to support your assessment of the quality of the vision, mission, values and goals.

    Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.

    Step 4: Consider what changes are needed to improve the vision and mission statements, statement of values, and statement of objectives/goals.

    Step 5: In a paper, identify the company's mission, vision, values and goals.
    Keep in mind that this may not be how the company labels these elements - use your knowledge of such statements to identify them.

    Critically evaluate these elements, including consideration of how these elements do or do not account for stakeholder's interests.

    Suggest any changes that would strengthen these elements and bring them more into line with what the background readings suggest.

    Step 6: Prepare your report with proper documentation of sources, both internal citations and a complete reference list - or footnotes - whichever you prefer.

    Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Coca-Cola's consultant. This is a professional document. Follow the format below:

    Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc

    Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.

    Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.

    Conclusion: Summarize your paper in the light of your thesis statement.

    © BrainMass Inc. brainmass.com October 2, 2020, 2:29 am ad1c9bdddf

    Solution Preview

    Executive Summary:

    Coca-Cola Company is known to be a leader in the production, manufacturing and distribution of non alcoholic beverages in the industry. The company's mission, vision, values and objectives are put in place to ensure the businesses continuity in the next years to come. These strategies can however be changed to meet the shareholder's perspectives. Considering the companies environmental scan, employing Porter's generic strategies are considered to be appropriate to assist the company in attaining its goals and objectives.


    Carrying out a strategic management process assist a company in evaluating its vision, mission, values and goals and seeing if there is any need for change to made so that the statement could meet the shareholders requirement. The purpose of this paper is to provide a critical evaluation of the company's vision, mission, goals and objectives of the coca-cola company.

    Coca-cola Company:

    Coca-cola Company is the leading distributor as well as manufacturer of non-alcoholic beverage drinks. The company is also the leading manufacturer of these drinks as it holds the license of over 500 brands including water, juice, syrup, sports drinks and energy drinks. The company serves over 200 countries with its products with its headquarters in Atlanta in Georgia. The company has a total of 139, 600 employees (DATAMONITOR: The Coca-Cola Company, 2011).

    The companies mission vision and values:

    As a result of the changing world around, the company has to come up with strategic values, missions and objectives that will ensure that the business continues to operate and thrive in the next years to come. The company has to understand the existing trends and forces which are in control so that it could shape its business in the future while anticipating ...

    Solution Summary

    In this solution we evaluate the vision, mission statement, and objectives of The Coca-Cola Company