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    Strategic Evaluation

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    I need help evaluating Coca-Cola Company's published mission, vision, values, and objectives/goals. Please cite any references.
    1. What are the company's vision, mission, values, and goals?
    2. According to their official website, what is the company's Mission statement and what does it mean? I need an in-depth analysis of this.
    3. What is the company's Vision and what does it mean? I need an in-depth analysis of this.
    4. What are the company's Values and what do they mean? I need an in-depth analysis of this.
    5. What do their Annual reports indicate? I need a critical evaluation on what they convey.
    6. What is the alignment of the company's Mission, Vision, Values, and Goals with Stakeholders' Interests? Which of the elements consider the goals and needs of specific stakeholder groups? I need specific examples.
    7. What changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company's objectives and goals?

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    https://brainmass.com/business/operations-research/strategic-evaluation-617745

    Solution Preview

    http://www.coca-colacompany.com/our-company/mission-vision-values/

    1. What are the company's vision, mission, values, and goals?

    I will discuss the company's vision, mission, and values in the next few paragraphs. In this summary, I will highlight their goals according to their website, and attempt to provide a general analysis of what these goals. The company's objectives are to ensure that their consumer's needs are met, and to achieve this goal, the company focuses on market forces that impact the increasingly changing beverage market. Therefore, the company actively seeks to foster communication with customers and franchise partners to develop a world wide viewpoint on current consumer trends in different locales across the globe with the intent being to adhere to consumers' wants and needs.

    Coca Cola strives to continuously adapt to change, which is why it has a 2020 vision that is predicated upon ensuring that its strategic planning entails the ability to innovate and change when required by market forces. The company seeks to always be held accountable for their business practices, which is why the objectives and goals of the organization are to recruit, hire, and train employees who can efficiently provide the company with high levels of productivity. To accomplish this, the company strives to reward its employees and treat them with respect while encouraging innovation in regard to solving problems that will arise in the future or currently exist. Quintessentially, the company wants its brand to be the dominant brand into the future, and to achieve this feat, the organization wants to continue to inspire their employees to be creative, passionate, and work in a fun atmosphere that will allow the employee to grow with the company.

    2. According to their official website, what is the company's Mission statement and what does it mean? I need ...

    Solution Summary

    The expert evaluates Coca-Cola Company's publishing mission, vision, values and goals. The alignment of the company is determined.

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