This is Case # 11 out of Wheelen and Hunger's: Strategic Management and Business Policy, 9th Ed.
Your group is being asked to complete the following sections of a Strategic Audit:
1. Analysis of Strategic Factors
2. Strategic Alternatives and Recommended Strategy
4. Evaluation and Control
I have attached what we have so far and need only Question 4 figured out. Please help, we have some group issues that cannot be resolved.
EVALUATION AND CONTROL
Evaluation of the sales staff should be done in order to improve their performance. Targets should be set at the beginning of every month and the actual performance in relation to the targets should be compared to get the real difference between the targeted performance and the real performance. A similar, target setting and evaluation of the sales performance will not only evaluate the performance of the employees but will also control them effectively. Remember, the yearly increments and promotions will to an extent depend on the performance of the sales personnel. This will help the company meet its sales objectives.
Evaluation of the research & development staff is necessary to make Handspring products technically superior to that of competitors. For instance if the objective of ...
The evaluation and control section of a strategic audit is covered in the solution of 500 words including alternatives for dealing with a tough competitor.