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SFAS: Analysis of Strategic Factors for Handspring, Inc.

Review the company "Handspring, Inc." on the internet and conduct a Strategic Factor Analysis Summary (SFAS).

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Answer with explanations and references are included in brainmass.doc file attached below.

* Before starting the SFAS (EFAS and IFAS) first we should prepare a SWOT analysis for the Handspring Inc. Handspring specialized in handheld computing products. For the fiscal year 2002, total revenues of the company totaled $240.7 million. The company's flagship product was the Visor handheld computers. Handspring also produced accessories that can be used to transform the Visor handheld into a digital camera, MP3 player, wireless modem or a mobile phone. However the company is acquired by Palm in the autumn of 2003 and the new combined company changed its name to PalmOne. So I am going to create the SWOT analysis based on the data before this date.

Strengths

• The company has strong reputation and good brand identity in its market. By the summer of 2000, the company had a 40% market share. There was a four month backlog in orders when Handspring first entered market.

• Being a company with focused products. The Visor line was continued to have a large market share in the PDA user market. The Treo line was to focus on the increasing functionality by combine PDAs with Cell phone technology to become a communicator.

• Strong Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan were considered industry leaders. In fact they had been credited with ...

Solution Summary

In an 884 solution, the reponse presents a SWOT analysis which is useful in the evaluation.

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