Explore BrainMass

Coca Cola's Internal Business Environment

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

I am trying to Write a 3 page paper that describes the internal environmentl in an organization. Thanks for your help.

© BrainMass Inc. brainmass.com October 25, 2018, 8:31 am ad1c9bdddf

Solution Preview

The internal environment of an organization encompasses the different factors like its mission statement, culture, and leadership style, which influence an organization's activities, in particular, the behavior of its employees. . The Coca Cola Company, a global beverage company, "owns or licenses and markets more than 500 non-alcoholic beverage brands: (Google Finance, 2013). It is crucial that the company continues to manage its' internal environment in order to continue to maximize sales.
The Coca-Cola Company's mission statement helps to guide its employees by declaring the company's purpose. The mission statement "serves as a standard against which (the company) weighs their actions and decisions" (The Coca Cola Company, 2013). The Coca Cola Company's mission is to "to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference" (The Coca Cola Company, 2013). Based upon this roadmap, employees understand their need to focus on the product as a source of enjoyment, while at the same time realizing that they have a duty to the communities they serve and the environment in which they operate.
The Coca Cola Company's vision statement helps to give an even clearer idea of the operational culture of the company. In this statement, Coca Cola strives to be "a great place to work where people are inspired to be the best they can be" (The Coca Cola Company, 2013). These are powerful words for a company. Coca Cola is currently the most recognized brand on the plant (CNBC, 2013) and must continue to inspire its employees to maintain this edge. There is a strong need to avoid complacency, particularly since the soda pop company faces stiff competition from Pepsi Cola.
The ...

Solution Summary

This detailed solution describes the Coca-Cola Company's internal environment. Includes APA formatted references.

See Also This Related BrainMass Solution

Strategic analysis of Coca Cola

Which of the four generic (Porter) strategies does the Coca-Cola Company follow, and how do you know? Give references.
Integrate the strategy you've identified above with the strengths, weaknesses, opportunities, and threats in the attached document (this exercise should provide you with some specific actions the company should be taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as "strategic choices"). Do the Coca-Cola Company's strategic choices align with the firm's generic strategy? If not, what are the specific points of disconnect?
How can the Coca-Cola Company leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.
How has the view of the Coca-Cola Company's vision and mission changed or been reconfirmed by this process of strategic analysis? Would you make any suggestions to revise the company's vision, mission, or values statements, or to any of its goals/objectives? Please cite all references.

View Full Posting Details