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    Mission, Vision, and Values Paper

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    I need some help getting started with these:

    a. Identify the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization.
    b. Provide a brief background of this organization, including its products/services and customers.
    c. Look for the organization's mission and vision statements. Modify or improve them to achieve as much clarity as possible.
    d. How do the mission, vision, and values aid the organization in reaching its desired end state?
    e. What components of the strategic management process need to be analyzed in light of the new strategy?
    f. What effect will the outcomes of the new strategy have on the leadership and culture of the organization? How will the outcomes affect stakeholders?

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    Mission, Vision, and Values Paper

    Identify the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization.

    Provide a brief background of this organization, including its products/services and customers.

    Starbucks is the leading specialty restaurant chain in world. Starbucks is selling coffee and other beverages. But according to Schultz, "We're not just selling a cup of coffee, we are providing an experience." In order to create American coffee enthusiasts with the dedication of their Italian counterparts, Starbucks provides a seductive atmosphere in which to imbibe. Its stores are distinctive and sleek, yet comfortable. Though the sizes of the stores and their formats vary, most are modeled after the Italian coffee bars where regulars sit and drink espresso with their friends. (Starbucks competing in global markets)
    Look for the organization's mission and vision statements. Modify or improve them to achieve as much clarity as possible.
    The company's mission is "To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time."
    (Starbucks Website, 2009).

    Starbucks' Vision
    According to the company's profile, (2006) its vision is to make Starbucks coffee the most recognized and respected brand in the world by using high quality roast beans to make coffee beverages along with other products. The company wants to develop enthusiastically satisfied customers at all times. They want to make positive contributions to their communities and their environment.

    The Mission and vision of Starbucks is quiet clear. Probably one can add globally to make it more of a global company.
    Hence the revised mission statement can be:
    The company's mission is "To inspire and nurture the human spirit globally- one person, one cup, and one neighborhood at a time."
    (Starbucks Website, 2009).

    How do the mission, vision, and values aid the organization in reaching its desired end state?
    A Mission statement tells you the fundamental purpose of the organization. It defines the customer and the critical processes. It informs you of the desired level of performance. (Answers Corporation, 2010).Hence Factors influencing Mission statement are:
    ? Stakeholders
    ? Internal resources and Power
    ? Values of top management
    ? Past development of firm
    Mission statement should clearly define the organization's products, markets and function (Technology and Processes. )

    A Vision statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria. (Answers Corporation, 2010). A vision is more encompassing. It answers the question, "What will success look like?" It is the pursuit of this image of success that really motivates people ...

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