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    Strategic Management Process/Vision, Goals, Objectives

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    The case in this course is a "ongoing" case, which means that we will be taking an intense look at one company over the course of 5 modules. This term, we will be conducting a strategic analysis of the JM Smuckers Company. In order to be best prepared and perform well on the cases, it is highly recommended that you complete the background readings and the SLP before writing the case.

    Most companies have something that resembles a vision, mission, set of values, and or stated goals/objectives that define who the company is and how they do business. However, they may not always label these statements properly - calling a vision a mission or values a set of beliefs. Sometimes, they do not have a mission at all, operating instead on a set of goals.

    After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals. This case asks you to begin your strategic analysis of Smuckers by evaluating their mission vision, values and goals. To do this, follow the following procedure:

    Step 1: Visit Smucker's official company website and identify their vision, mission, values, and goals.

    Step 2: Critically evaluate these elements. Use the criteria in the background materials as well as the readings for the SLP to support your assessment of the quality of the vision, mission, values and goals.

    Step 3: Determine which (if any) of the elements consider the goals and needs of specific constituent groups. Write down any examples.

    Step 4: Consider what changes are needed to improve the vision and mission statements, statement of values, and statement of objectives/goals.

    Step 5: Case Instructions:

    In a 3-4 page paper, identify vision, mission, values and goals of the JM Smuckers Company.
    Critically evaluate these elements, including consideration of how these elements do or do not account for stakeholder's interests.
    Suggest any changes that would strengthen these elements and bring them more into line with what the background readings suggest.

    Helpful Hints:

    Business school case assignments are meant to offer practice opportunities for future business people who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments.

    There are no right or wrong answers to the Case question, so long as your position is well-defended.

    ? Study the theoretical concepts provided you in the Background Materials section of the module, and identify main strategy concepts.

    ? Analyze the mission statement (etc.) according to the criteria presented in the background material. Be very critical and do not let yourself be influenced by a company's "spin".

    ? Do not be hesitant to be critical or suggest improvements. Many companies do not get this right!

    Format: (MLA Format)

    Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Smuckers' company consultant. This is a professional document.

    ? Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website http://www.sjsu.edu/depts/it/edit226/resource/execsumm.pdf

    ? Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it. In other words, provide a "roadmap" for the reader.

    ? Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.

    ? Conclusion: Summarize paper in the light of your thesis statement.

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    Solution Preview

    First name Last name
    Instructor's Name
    Course Number
    14 October 2009
    Mission, Vision and Values of J.M. Smucker Company
    Executive Summary
    This paper is related to the J.M. Smucker Company. This report explains the mission, vision and core values of the company and evaluates these fundamental aspects for the success of the business organization. It is essential for the companies to develop mission and vision statement, because these factors lead the organization in a right direction and provide a path to grow successfully.
    The introduction part will describe about the company and its market. After the introduction, the reader will find an explanation of mission, vision and values of the company. The next part of the paper will discuss about the effectiveness of the mission and vision and values and relation with the strategies of the company. In the next step, the reader will found a conclusion, in which they would be able to understand some recommendations to improve the values and mission so that the company would be able to maintain its growth in the highly competitive environment.
    By means of the following paper, the research is going to describes various parameters that are associated with the mission, vision and values statement of the J.M. Smucker Company
    J.M. Smucker Company is an American manufacturing company of healthy and natural foods, ice-cream toppings, fruit spreads, beverages, etc. that came into existence in 1897. The company was founded by Jerome Monroe Smucker (Our Company, 2009). The headquarters of the company are situated in Orrville, Ohio. In the present scenario the company is operating various facilities in all over the United States (Our Company, 2009).
    There are various product that are involved in the company's product list such as Dickinson's gourmet preserves, fruit butter, low sugar jam, organic jam, jif peanut butter, Smucker's natural peanut butter/natural with honey, Grape PB&J sandwich, peanut butter and honey on wheat sandwich, magic shell ice-cream toppings, microwaveable ice cream topping, sugar free ice cream ...

    Solution Summary

    Strategic management processes and vision, goals and objectives are provided.