STRATEGIC MANAGEMENT PROJECT

sIdentified organization: Charter Communication

Identify the organization that you have chosen for your strategic plan. Provide a brief
background of this organization including its products, services and customers. Include the
organization's strategic planning model (including the history of successes and failures
associated with the process).
Mission Statement & Vision Statement:
How does the mission, vision and values aid to the organization in reaching its desired end state?
Include the mission statement and vision statement and refer to it in your analysis.
Internal Analysis & External Analysis:
Write an assessment of the organization including their ability to accomplish goals and objectives
as set in their previous strategic plan(s) and, their ability to respond to internal and external
changes and challenges.
SWOT analysis of your plan's focus area(s):
Incorporation of the SWOT findings into clearly stated goals and objectives for a 3-5 year period
focusing on your strategic plan area(s).
You will have 3-4 goals for each year with 3-4 measurable objectives for each goal. Goals can
span several years. Outline your goals and objectives clearly and then provide a narrative
explanation for each.
Long Term Objectives:
Designate the long term objectives in your strategic plan.
Strategy Analysis and Choice:
Choose the generic strategy and grand strategy. Then chosen and discuss why you have chosen
each and how they will fit within the framework of the organization.
Plan Goals and Implementation:
Discuss the goals and implementation for the business strategy. Include in this discussion the
organizational structure and the leadership and culture.
Critical Success Factors:
Describe the critical success factors.
Controls and Evaluation:
List and describe controls and evaluation methods.

1,768 words including outline useful for future projects