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Impact of Changing Roles and Lifestyles of Women

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Please help answer the following marketing-related question. Include a least one reference in the solution.

There have been quite a few social changes in the U.S. in the last decade, including the changing roles and lifestyles of women and changing of family structure. What impacts have these changes, and others, had on marketing fieldwork?

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The following posting discusses the impact of changing roles and lifestyles of women in the United States. The impact these changes had on marketing fieldwork is discussed. One reference is included in the solution.

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Question: What impacts have these changes, and others, had on marketing fieldwork?

As roles within the family structure begin to change, women are becoming major breadwinners within the family and may share the responsibilities of parenting and managing the home with their male partners. These changes require marketers to consider the changes in a way that investigates who will be using products and/or services and who will be making the decisions about which products or services to ...

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Beatrice Martino, MEd
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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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