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Explanation of the Internets effect on consumer behavior.

The Internet allows consumers to price shop products/services but in turn firms can more easily scope out the competition and perform market research. Explain.

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The Internet has essentially removed the geographic limitations associated with market research. Gone are the days when shopping the prices of a competitor meant physically going to the competitors establishment. Now companies have the ability to perform a majority of their marketing research from the ...

Solution Summary

This solution is comprised of a description of the changes in consumer shopping behavior brought about by the internet.

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