The Internet allows consumers to price shop products/services but in turn firms can more easily scope out the competition and perform market research. Explain.
The Internet has essentially removed the geographic limitations associated with market research. Gone are the days when shopping the prices of a competitor meant physically going to the competitors establishment. Now companies have the ability to perform a majority of their marketing research from the ...
This solution is comprised of a description of the changes in consumer shopping behavior brought about by the internet.