The Internet allows consumers to price shop products/services but in turn firms can more easily scope out the competition and perform market research. Explain.© BrainMass Inc. brainmass.com June 3, 2020, 10:53 pm ad1c9bdddf
The Internet has essentially removed the geographic limitations associated with market research. Gone are the days when shopping the prices of a competitor meant physically going to the competitors establishment. Now companies have the ability to perform a majority of their marketing research from the ...
This solution is comprised of a description of the changes in consumer shopping behavior brought about by the internet.