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Develop an advertising campaign

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Product: A health drink

Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself.

The explanation/justification portion should include the following:

-Target market chosen for the new beverage and explanation
-Product name with reasons why it was chosen based upon the target market
-Packaging description and how it will appeal to the target market
-Advertising campaign description, mock-up of ads if available, and explanation of the consumer behavior motivation behind the ads

As for the advertising itself, it is not necessary to draw an ad, but you should include the following:

-Types of media to be used (e.g., television, print, and Internet) in the campaign
-The tagline (slogan) for the campaign and its general theme
-Reasons for choosing the media, tagline, and theme based on consumer behavior principles
-An explanation of how the advertising will reach the target consumer in terms of motivational or persuasion techniques outlined in the course

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Solution Summary

Product: A health drink

Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself.

Solution Preview

Student: The presentation is attached for your review. Additional content to further develop your presentation is provided below.

Advertisement Campaign Description:

Our Electronic advertisement for TV will comprise of a sport related brand ambassador using our product in his day to day active regime. The brand ambassador will highlight the benefits of aloe vera beverage in his day to day sports regime and fitness program and how the beverage has helped him in enhancing his ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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