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    Name an advertising campaign you believe was successful.

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    Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects?

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    Solution Preview

    The response addresses the queries posted in 484 words with references.
    //The given paper is based to analyze the success of the advertising process. This can be better understood with the help of some examples. In this series, the two most popular examples of the successful and unsuccessful advertising campaigns are summarized in the beginning of the discussion.//

    A Successful Advertising Campaign:

    The example of one of the most successful advertising is Absolut Vodka. Vodka uses print media for its advertising campaign and the television is not used for its promotional campaign. The firm has been succeeding in this field since the last 22 years. This campaign was made successful by some specific means. The campaign mainly initiated in 1980 and it sold about 40 million cases annually. Firstly, in the campaign, there were given more than 1500 ads, which deviously ...

    Solution Summary

    The given paper is based to analyze the success of the advertising process. This can be better understood with the help of some examples. In this series, the two most popular examples of the successful and unsuccessful advertising campaigns are summarized in the beginning of the discussion. The response is 484 words with references.

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