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Global Marketing

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1. Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market?

2. How does consumer needs and usage patterns determine the channels of distribution? How do customs and tariffs affect the channels of distribution and cost to foreign markets?

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1. Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market?

The global ad campaign that I feel was successful was that of Plastic Surgery created by DDB in Canada. The visual shows a woman drinking from a "transparent" glass through which her nose and upper mouth is visible. One a moment later the audience notices another glass with a picture of the mount and nose of a woman standing below the picture. The communication is that the Plastic surgery is so perfect that it is picture perfect.

An unsuccessful global advertising campaign compares Renault 14 to a pear. The campaign failed because nobody actually wants to ride ...

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Global Marketing is discussed in great detail in this solution.

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