Purchase Solution

Advertising campaign

Not what you're looking for?

Ask Custom Question

The Project Director wants to hear more about one of the areas in your group project.

1. Review your Group Project and explain your advertising/public relations campaign for one of those target segments (righteous, social, or pragmatic).

2. Be sure to provide explanation to support your messaging and strategy decisions.

I am most concerned with your support for your ideas not just your ideas. Your explanation of why you made certain decisions are best supported with research. (Minimum of 3 sources)

Purchase this Solution

Solution Summary

The response addresses the queries posted in 639 Words, APA References.

Solution Preview

The response address the queries posted in 724 words with references.
//Before writing about the steps of strategic policy related to the advertising campaign, it is essential to have knowledge about the advertising campaign. One should know about the main purpose of 'Advertising Campaign', which further will assist in analyzing the strategic policy.//

Advertising campaign

Introduction

The project is about making a marketing plan for launching a product of shampoo in the new area. My chosen target audience for the advertising campaign is the social group. Advertising is paid form of non personal presentation of goods or services by an identified sponsor to reach out to maximum number of audiences. Individuals and business firms promote their goods, services, issues, ideas, and messages through advertisements. Wide range of media is used to promote the advertising message to the target audience. Advertising helps organizations to create awareness of their products or services or about the company itself, among the target audience. It then induces interest, develops desires and finally motivates consumers to take an action (in the form purchase).

The main purpose of designing an effective advertising campaign is to achieve a specific ...

Solution provided by:
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution


Free BrainMass Quizzes
Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.