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    Factors that Influence a Country-by-Country Advertising Campaign

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    What factors influence a country-by-country advertising campaign? How would advertising change a negative perception of the product's country of origin?

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    What factors influence a country-by-country advertising campaign?
    There are various factors that influence a country by country advertising campaign. The first one relates to exchange rates. This determines the budget or amount of money that a company can allocate for its advertising campaign across countries. If the other country's exchange rate is much higher than the local currency, a company may opt for cheaper modes of advertising or fail to do so altogether in that country.

    The local laws in the other county also affects country by country advertising. This is especially so depending on the type of product that a company is seeking ...

    Solution Summary

    The solution discusses factors that inflluence a country-by-country advertising campaign.