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Steps in developing an advertising campaign

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What steps should a company follow when developing their own advertising campaign?

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Solution Summary

Steps in developing an advertising campaign are articulated in this solution.

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Basic steps that an organization should follow to develop their own advertising campaign are:

1. Identify the target audience: It is extremely important in first place to identify the target audience for the campaign as it provide the basis for next steps in developing the campaign. Target audiences can be best identified via researching demographic and psychological profile of the audience.

2. Determine the response sought.
What would the marketer like the audience to do after they get the message? It is important to determine the desired action of the target audience after seeing the campaign. In other ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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