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Marketing Strategy: Information On Target Market Decision-Making

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Why is gathering information on target market consumer decision-making essential to formulation of the marketing strategy? Geared toward health care, give specific examples.

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The solution discusses information on target market decision-making.

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Information gathering in marketing is one of the most important functions a company can do. With information, a company's marketing department can assess the needs of the target market, keep up with the changes in that market, and help define the right means of delivering the company's message.

A health care message needs to be assessed ...

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