Ethics in Marketing Research
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What are some of the ethical dilemmas that a marketing researcher must overcome in be considered an ethical researcher?
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Solution Summary
A review of three things marketing researchers must avoid.
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I will outline a few of the things that researchers have to be careful of.
First is they must remain objective. Not being objective or presenting research that is not objective or skewed can lead to public concerns about the real market and references to products. Marketing researchers deal with lots of areas of research, but product creation/research and development and value/usefulness of product along with its place in the overall market are two areas where researchers must remain objective. Profits may be necessary, but so is fair and real assessments. Otherwise, the public perception will be ...
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