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Marketing Research Ethics

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What are the commonalities within the code of marketing research ethics?

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This solution of 714 words discusses four commonalities in the marketing research code of ethics. It also includes the references used.

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According to TestbankU.com, the following are the commonalities in the code of marketing research ethics:
1. Fair dealing with respondents - Oftentimes, respondents express their concern that the market research company will use their personal data for purposes other than it was originally gathered. It is essential that research has to protect the personal data that the respondents have shared for without confidence, the people will not continue to join in research studies. Fairness in dealing with the respondents include protection of their views , personal data, privacy, and most of all, honesty in how the data will be used. Market researchers should ensure that the personal data are used only for the purpose by which consent was given as respect to the respondents' wishes on the proper use of their data. It is also essential that personal data be kept secure and confidential and as such, everyone using them should ensure that they be treated with respect.
2. Fair dealings with clients and subcontractors - Companies establish procedures in dealing with clients based on market research ethics and principles. A market research company deals with various types of clients. The marketing data are collected and collated and ...

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