Marketing Database Privacy Issues
Not what you're looking for?
In APA format, what are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Use references
Purchase this Solution
Solution Summary
The solution discusses the issues related to database marketing and privacy laws.
Solution Preview
The following guide will further assist you with your studies.
Privacy Issues
"Large and small organizations alike are building databases with an eye toward increasing their marketing efficiency and improving their customer service. But the gathering of information for those databases has led to increasing concern about privacy violations. Although previous studies have examined the privacy issue from the consumer's point of view, there has been little research from business's perspective." (Milne 1998)
This statement from Milne advises that companies want to know their customers, which is fine. The issue is when the companies sell the personal data to marketing companies who process the information and market certain consumer trends. Is this an invasion of privacy? Not if the information was given willingly. If I willingly give my information to a company, like filling out a survey or signing up for a ...
Education
- Master of Business Administration, University of Phoenix
- Bachelor of Science in Paralegal Studies, Kaplan College
- Business Diploma, Katharine Gibbs Business College for Women
Recent Feedback
- "Thank you!!!"
- "Thank you"
- "Thank you so much "
- "Thank you very much"
- "Thank you so much "
Purchase this Solution
Free BrainMass Quizzes
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Basics of corporate finance
These questions will test you on your knowledge of finance.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.