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Role of Ethics in Marketing

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What role should ethics play in marketing? Is subliminal persuasion an ethical marketing strategy? Why or Why Not?

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Solution Summary

This solution discusses the role ethics should play in marketing and evaluates if subliminal persuasion is ethical. It gives examples and a link.

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Ethics should be represent the core of the organization, and as such be an inseparable force in determining the marketing strategy for a product. There should not be a question if a certain action or advertisement is ethical, if the organization has already defined itself to it's' employees and vendors. Ethical marketing is important ...

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