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    Role of Ethics in Marketing

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    What role should ethics play in marketing? Is subliminal persuasion an ethical marketing strategy? Why or Why Not?

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    Ethics should be represent the core of the organization, and as such be an inseparable force in determining the marketing strategy for a product. There should not be a question if a certain action or advertisement is ethical, if the organization has already defined itself to it's' employees and vendors. Ethical marketing is important ...

    Solution Summary

    This solution discusses the role ethics should play in marketing and evaluates if subliminal persuasion is ethical. It gives examples and a link.