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Ethics in Marketing

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What role should ethics play in marketing? Is subliminal persuasion an ethical marketing strategy? Why or why not? Explain in detail.

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This solution discusses ethics in a marketing setting.

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Ethics plays a very important role in guiding marketing activities, be it advertising or promotion or public relations. Companies have been increasingly becoming ethically conscious now a days and have been formulating their marketing strategies and activities from ethical perspective as well. It helps companies to develop a positive corporate image in the eyes of the consumers.

Subliminal message is a message displayed for such a short period of time that ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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