Wal-Mart & Market

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The response addresses the queries posted in 1478 words with references.
//In the following paper, there will be detailed discussion on domestic and global environmental factors that have an impact on the Wal-Mart's marketing decisions. Also, the paper will explain the impact of technology on marketing decisions. Further, the importance of social responsibility and ethics in the context of Wal-Mart's marketing decision is also discussed. In the following section, domestic and global marketing decisions of Wal-Mart are discussed.//

In order to survive in the competitive market, organizations have to undertake both domestic and global marketing decisions on a regular basis. Wal-Mart, as an organization is highly familiar with taking high level domestic and global environmental factors and estimates the influence of such factors over marketing decisions. Along with this, technology also plays a prominent role in decision making for all organizations (Dodgson, Gann & Salter, 2008). The use of internet for the purpose of generating international sales in countries also opens many new opportunities for the company. Further, social responsibility and ethics are also extremely significant factor in Wal-Mart's marketing policies. The main focus of corporate social responsibility is to improve the workplace and also make a dynamic contribution and benefit the society.

Wal-Mart is quite familiar with undertaking both domestic and global marketing. Wal-Mart had 1209 stores and 1980 super centers in the US in the year 2006. On the international level, the company has opened 11 units in Argentina, 156 in Brazil, 278 in Canada, 139 in Central America, 56 in China, Germany 88, Japan 442, Mexico 786, Puerto Rico has 54, South Korea 16, and the United Kingdom 315 (Coburn, 2011). Wal-Mart is known domestically and internally by name, and use of marketing of low prices for marketing is their USP. There are several factors, which have made an impact on the marketing decisions of Wal-Mart. The company is highly committed towards investing in the future of the environment, healthcare, wages, diversity. In the context of environment, the company feels that they should conduct business in a manner that it generates minimum level of waste. The company has taken active steps for the purpose of recycling of materials by refining their distribution systems and products, which will help in minimizing the level of trash generated at domestic and global level. The company is an active player in the current energy system ...