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WalMart Strategic Audit

1.Prepare a strategic audit for Wal-Mart.

2.Write a synopsis for Wal-Mart, covering the following points:

* Tpye of Industry
* Competitation in the industry
* Tpye of market the company enages in
* Areas for growth nationally and internationally
* any additional aspects of the compnay that are important for understanding its ways of operation.

Solution Preview

Wal-Mart operates both retail stores and super centers across the U.S. The retail business is Wal-Mart's primary income earner and the foundation of the Wal-Mart empire in which the super center dominate the retail market offering the traditional retail household wares as well as groceries. . The company also operates a chain of membership warehouses similar to Costco and B.J.'s, called Sam's Club, named after its founder Sam Walton. Since 1991, when Wal-Mart opened a Sam's Club in Mexico, the company has been international and has a separate international division which comprises the third arm of the organization.

Wal-Mart's mission, as stated in their corporate site, is "Saving ...

Solution Summary

Wal-Mart operates both retail stores and super centers across the U.S. The retail business is Wal-Mart's primary income earner and the foundation of the Wal-Mart empire in which the super center dominate the retail market offering the traditional retail household wares as well as groceries. . The company also operates a chain of membership warehouses similar to Costco and B.J.'s, called Sam's Club, named after its founder Sam Walton. Since 1991, when Wal-Mart opened a Sam's Club in Mexico, the company has been international and has a separate international division which comprises the third arm of the organization.

Wal-Mart's mission, as stated in their corporate site, is "Saving people money to help them live better". The company archives this by offering the lowest price possible in the market, for any particular good, and now services have been added to the Wal-Mart stores and supercenters such as ...

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