Share
Explore BrainMass

positioning and differentiation strategies for product

Based on the product or service you selected for your Marketing Plan:
Phase I PaperPlease see attached document, .Identify the positioning and differentiation strategies for the product/service. My company is NetZero and this is a new product

Directions: See attachment for product: Write a positioning statement or value proposition for the product to be marketed. Construct a perceptual map to clarify its positioning vs. competitors.

Attachments

Solution Preview

Based on the product or service you selected for your Marketing Plan:
Phase I PaperPlease see attached document, .Identify the positioning and differentiation strategies for the product/service. My company is NetZero and this is a new product

Directions: See attachment for product: Write a positioning statement or value proposition for the product to be marketed. Construct a perceptual map to clarify its positioning vs. competitor.

The differentiation strategy for NetZero. Is as follows:

NetZero HiSpeed Internet should be differentiated as the next generation dial up Internet access service delivering up to five times faster Web surfing now with Pop-up Blocker. Kindly think in the following terms: The differentiation strategy should be that The NetZero High Speed Internet service works from any phone jack using a standard dial up connection, does not require any new hardware and can be downloaded in five minutes at www.NetZero.com. The price for this service should only $12.45 per month, and should include the standard NetZero Platinum Internet service including compatibility with instant messaging at no additional charge.
Based on the differentiation of HiSpeed, the positioning should be done on the basis of reliability and the price of HiSpeed. The competitors of HiSpeed would be AOL, EarthLink and MSN. It is the high reliability combined with reasonable price that would give positioning advantage to NetZero. Please see the attachment for the ...

Solution Summary

The positioning and differentiation strategies for products are shown.

$2.19