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Market positioning and differentiation

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We are doing the project on Peet's Coffee & Tea...http://www.peets.com
The product we selected to promote is the idea of a coffee cart on wheels.

I need to be able to identify Identify the positioning and differentiation strategies for the product/service. Can you help? I only need to write about 300 words, but could use some help determining what to write on...

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Market positioning and differentiation strategies

We are doing the project on Peet's Coffee & Tea...http://www.peets.com
The product we selected to promote is the idea of a coffee cart on wheels.

I need to be able to identify Identify the positioning and differentiation strategies for the product/service. Can you help? I only need to write about 300 words, but could use some help determining what to write on...

Positioning refers to the ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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