Purchase Solution

Positioning and Differentiation of Olive Oil

Not what you're looking for?

Ask Custom Question

Can you give any example of a product or service in the Middle East market and propose new positioning? State major advantages a company can achieve by positioning & differentiation.

Purchase this Solution
Solution Summary

Examples of a product or service in the Middle East market is given. The new positioning is proposed. The expert states the major advantages a company can achieve by positioning a differentiation.

Solution Preview

Please refer to the attached file for the response.

POSITIONING AND DIFFERENTIATION: OLIVE OIL

Positioning

Positioning is defined by Kotler and Keller (2006) as the act of designing the market offering and image to occupy a distinctive place in the minds of the target market. According to these authors, the goal of positioning is to locate the brand in the minds of the consumers and consequently, to maximize the potential benefit to the firm. A good positioning is that the essence of the brand and the product is clear, the goal of the consumer that the product helps to achieve is emphasized, and how uniquely this is done by the brand/product for them is made known. The same authors further emphasized that the end product of positioning is a customer-focused value proposition which magnifies the reason why the target buyer should buy ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
Recent Feedback
  • "Excellent information thanks for the input"
  • "Thank you"
  • "Very thorough and informative. Thank you."
  • "Good response. Very detailed"
  • "This solution is excellent. Thank you"
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Motivation

This tests some key elements of major motivation theories.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Operations Management

This quiz tests a student's knowledge about Operations Management

View More Free Quizzes
Related BrainMass Solutions

  • Operating Income for Olive Oil Division of Better Food Co.

    404056 Determination of operating income for the Olive Oil Division of Better Food Co: Transfer pricing issues Better Food Company recently acquired an olive oil processing company that has an annual capacity of 2,000,000 liters and that processed and

  • Economic Analysis: Supply and Demand, Nash Equilibrium

    The marginal cost of producing oil is constant and equal to $40 per gallon in either family. There is no fixed cost. The table below gives the market demand schedule for olive oil.

  • A New Product Based on Olive Oil

    Are you happy with the current price of olive oil? 5. What are the other changes you required in the packaging and pricing of olive oil?

  • Kudler Fine Foods Olive Oil

    Here is my feedback if you're considering Spain: Spain is the largest single producer of olive oil in the world due to their ability to cultivate olives. Spain produces almost half of the world's supply of olive oil.

  • Question regarding molecules of Acetyl CoA

    How many molecules of acetyl CoA are produced by catabolism of oleic acid and how many passages of the B-oxidation pathway are needed? Olive oil Olive oil is comprised of 80% oleic acid, CH3(CH2)7CH=CH(CH2)7COOH.

  • Global Segmentation and Positioning for Santo Wine Products

    The stage of product life cycle is the maturity stage. Gourmet olives in Greece have matured from the introduction and growth stage. The different presentation, differentiation, and brand name will affect the sales of Santo olives.

  • GC-FPD: Analyzing A Chemical Analyte

    A brief discussion of using GC-FPD to analyze olive oil is included.

  • New Product Marketing Plan Outline

    To ensure success of a differentiation approach, the company will need to do the following: o Continue to innovate the product via technology and research • Advance technology and science on wax melting, scent dispersion and overall

  • Saturation of Lipids - Bromine

    75930 Saturation of Lipids - Bromine If you add 1 drop of 5% bromine solution in hexane to 1mL each of 5% solution of lard, olive oil, and corn oil dissolved in hexane, what happens to the bromine that causes each mixture to turn colorless?

View More Related Solutions