Explore BrainMass
Share

Positioning and Differentiation of Olive Oil

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Can you give any example of a product or service in the Middle East market and propose new positioning? State major advantages a company can achieve by positioning & differentiation.

© BrainMass Inc. brainmass.com October 25, 2018, 8:29 am ad1c9bdddf
https://brainmass.com/business/branding/positioning-differentiation-olive-oil-542272

Solution Preview

Please refer to the attached file for the response.

POSITIONING AND DIFFERENTIATION: OLIVE OIL

Positioning

Positioning is defined by Kotler and Keller (2006) as the act of designing the market offering and image to occupy a distinctive place in the minds of the target market. According to these authors, the goal of positioning is to locate the brand in the minds of the consumers and consequently, to maximize the potential benefit to the firm. A good positioning is that the essence of the brand and the product is clear, the goal of the consumer that the product helps to achieve is emphasized, and how uniquely this is done by the brand/product for them is made known. The same authors further emphasized that the end product of positioning is a customer-focused value proposition which magnifies the reason why the target buyer should buy ...

Solution Summary

Examples of a product or service in the Middle East market is given. The new positioning is proposed. The expert states the major advantages a company can achieve by positioning a differentiation.

$2.19
See Also This Related BrainMass Solution

Global marketing venture for Greek company, Santo Wine in France

Choose a country: Greece

Company: Santo Wine

Product to launch: Gourmet olives

Market where that product is not currently marketed by that company in France

Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

View Full Posting Details