Not what you're looking for?
I need your help with finding and writing on DIFFERENTIATION and POSITIONING. We are writing a term paper as a team. And my section is on Differentiation and Positioning and the organization we selected is Unified Western Grocers. I have no idea what differntiation and positioning means and I don't know where to start or where to look. Can you help me with this.
Your help is "GREATLY" appreciated. Thank you
Purchase this Solution
In this type of strategy it is possible to have a unique or "differentiated" product or service from that of the competition, which drastically alters the basic approach to competition for sellers in this industry from those in one where low-cost is pursued.
In a differentiated approach to competition, sellers seek to differ their product or a service as much as they can from that of their competitors. Therefore, this differentiation becomes their basis for competing. These sellers typically invest heavily in research and development to try to stay ahead of the competition.
An industry which pursues differentiation strategy have no downward price pressure. The greater difference perceived by the customer is what makes the primary buying decision, placing an upward pressure on prices. The more the consumers in the industry value the differences, the more price insensitive ...
- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
- "This is a great help...Thank you"
- "Thanks for the advice!"
- "Oh my gosh u are awesome... A++"
Purchase this Solution
Free BrainMass Quizzes
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.