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Analysis of the Daimler-Chrysler Merger

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What is the current strategic plan for DaimlerChrysler?

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What is the current strategic plan for Daimler Chrysler?

On November 12, 1998, both Chrysler Corporation and Daimler-Benz ceased to exist as separate companies. The next day, the companies were merged to form DaimlerChyrsler AG and it was the largest stock deal ever in the industrial world at $40 billion (Scribd, 2013). Daimler was a German organization while Chrysler was from the U.S. Both brought different strengths and weaknesses to the table and once the merger was completed it was viewed as much more than merger but creating "the world's leading automotive company for the 21st century" (Scribd, 2013, para 2).

Some of the strengths that Daimler-Benz brought the merger were: (Scribd, 2013)
• Technological engineering
• Quality strength
• Premium luxury brand with rich heritage
• German efficiency
• Problem solving and schedule ...

Solution Summary

A discussion regarding the current strategic plan for DaimlerChrysler including the strengths and weaknesses of Daimler-Benz and Chrysler Corporation prior to the merger and the pillars of the merged organization. 484 words, 1 reference.

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