Chrysler Daimler Merger: Reason for Failure
Not what you're looking for?
Chrysler chose merger as a strategy in 1998 when it merged with Daimler, a German automobile manufacturer. This merger was not successful. Why, in your view, did this merger fail?
Purchase this Solution
Solution Summary
This solution includes APA formatted references and discusses why the Chrysler Daimler merger failed
Solution Preview
There was too large of a gap between Chrysler and Daimler's corporate cultures for the merger to be successful. Daimler, a German company, was described as ""conservative, efficient and safe," (Kwintessential, 2013) whereas Chrysler was much different focused on creativity and change. Daimler's structure had a clear, traditional chain of command, with authority being respected at the top of the pyramid. In contrast, Chrysler favored an egalitarian approach, and work was often accomplished through teams. Chrysler's teams focused on creating "catchy designs and offering their cars for competitive prices"(Kwintessential, 2013) whereas Daimler was focused on reliability and ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Motivation
This tests some key elements of major motivation theories.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.