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A marketing plan for a new product

Please help with a discussion of the Situational Analysis (past history of the product/company) and the Market Analysis (market demographics, trends, and growth), a SWOT Analysis, and the analysis of competition, the Product/Service Offer and the Marketing Research that has been developed, the Marketing Strategy (Segmentation, Target Market, Positioning) and the Marketing Mix Strategies. Several pages of text detailing the marketing plan for the business based on information from above.

Solution Summary

The answer to this problem explains a marketing plan for a new product. References related to the answer are also included.

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