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    Consumers on the Internet

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    Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?

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    Solution Preview

    The main implication for online merchants is that consumers are using online websites to research and investigate their product choices instead of buying from those same merchants. The merchants have to take this into consideration when devising their online marketing strategy. The online merchant needs to create unique strategies that essentially turn the customer away from the ...

    Solution Summary

    This solution discusses the mechanics of consumer purchases that are made online.