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Internet consumers as market segment strategy

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What role, if any, does the Internet play in market segmentation strategy? Provide at least one specific example and briefly discuss. When you shop on the Internet do you consider yourself part of a market segment?

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Solution Summary

This solution discusses marketing strategy in a world of internet consumers.

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Marketing segmentation is a strategy to divide consumers in segments based on common needs and priorities. The marketing team would then find strategies to target these segments.

With changing trends and ways to shop, internet plays an increasingly important role in marketing activities. This is a way to interact with the customers and understanding their needs better in real time. The Internet's impact has been so profound that it is changing the entire interface between organizations and consumers.
One market segmentation strategy is to observe online behaviors. ...

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