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Toyota's unique marketing strategy

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How does income, age, and social class affect Toyota's unique marketing strategy for Scion?

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This solution provides the student with an explanation about how Toyota's unique marketing strategy for Scion is affected by age, social class, and income.

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Toyota's marketing strategy is unique for the Scion segment of the automotive industry. Since the company actively targets the Gen Y consumer, there are many approaches that must be considered when devising a marketing campaign. It is not just as simple as a standard one size fits all approach to marketing.
Income, social class, and age are three critical factors when devising a marketing strategy. The Scion ...

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