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Toyota's unique marketing strategy

How does income, age, and social class affect Toyota's unique marketing strategy for Scion?

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Toyota's marketing strategy is unique for the Scion segment of the automotive industry. Since the company actively targets the Gen Y consumer, there are many approaches that must be considered when devising a marketing campaign. It is not just as simple as a standard one size fits all approach to marketing.
Income, social class, and age are three critical factors when devising a marketing strategy. The Scion ...

Solution Summary

This solution provides the student with an explanation about how Toyota's unique marketing strategy for Scion is affected by age, social class, and income.