Toyota's marketing strategy is unique for the Scion segment of the automotive industry. Since the company actively targets the Gen Y consumer, there are many approaches that must be considered when devising a marketing campaign. It is not just as simple as a standard one size fits all approach to marketing.
Income, social class, and age are three critical factors when devising a marketing strategy. The Scion ...
This solution provides the student with an explanation about how Toyota's unique marketing strategy for Scion is affected by age, social class, and income.