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Holistic Automobile Marketing

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Consider the number of stories in the media over the last few years with regards to automobile manufacturing design flaws that have caused considerable personal injury and hardship.

Keeping this in mind, respond to the following:

-What must companies, such as Toyota, do to regain customer confidence in its holistic marketing orientation?
-How will other automobile manufacturers respond to Toyota's misfortune?

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Solution Summary

The review into holistic marketing for outlining Toyota's business strategy to compete within the marketplace, brushing on it's recent product difficulties. 318 words.

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--Consider the number of stories in the media over the last few years with regards to automobile manufacturing design flaws that have caused considerable personal injury and hardship. -What must companies, such as Toyota, do to regain customer confidence in its holistic marketing orientation?

The aim is in defining the holistic marketing concept o the basis of reasoning that the strategy is on development of broader brand placement within the economy status and targeted consumer audience. ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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