Automotive Industry Product Marketing
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You invented a product (Traffic Jamz) that can be used in the automotive industry but is for entertainment purposes. Who would you market this product to and what segments would you saturate with advertising for this product with your company?
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Solution Summary
The expert discusses marketing of a new product in the automotive industry.
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This product would be marketed specifically to those automobile owners who are music or drum lovers as well. This is the segment that would be targeted most with extensive advertising as this segment will be first one to purchase this product for their automobiles. Such music or drum lovers will be most prone to buy this product because this product is not only a utility product for their automobiles, but also provides ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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