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    Automotive Sales - Consumer Behaviour

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    In automotive sales, discuss the role consumer behavior has in the positioning of products or services.

    © BrainMass Inc. brainmass.com March 4, 2021, 11:36 pm ad1c9bdddf

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    Consumer behaviour has something to do with how consumers feel, think, and select between alternatives. It is also manifested by how a consumer comes up with buying decisions. It may be influenced by his environment such as family, friends, and media.

    In the automotive industry, particularly on automobiles, consumers tend to belong to middle to high income class families who give much importance to concrete product ...

    Solution Summary

    The solution discusses the role consumer behaviour has in the positioning of products or services.