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Market Structure and Strategic Choice issues

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What are the key Market Structure and Strategic Choice issues facing sales automotive industry / company / consumers and how would you as marketer deal with them?

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The solution discusses the key market structure and strategic choice issues facing sales automotive industry / company / consumers and how a marketer deal with them.

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The current market scenario or structure for Automobile industry can be termed as an extremely competitive because the few large players are fighting with each other to capture market share in this extremely tough market conditions. The recession in the developed economies coupled with rising input ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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