Toyota's Current Strategies for Current Public Relations
Not what you're looking for?
Do you think that the implementation of Toyota's current strategies identified in its 2011 Annual report and on its webpage will help to overcome the public relations difficulties resulting from the recall issues reported by the media in 2010?
Please insert in text references for quoted material.
570 word essay with reference.
Purchase this Solution
Solution Preview
The sign of a strong organization is based on their actions when faced with adversities in the market. However, some organizations create these adversities and challenges themselves. Toyota Motor Corporation did just this in the 2009 and 2010 recalls based on faulty products that had a major impact on their current consumer base. Senior leadership within Toyota had to re-organize and establish new strategies to overcome public perception of their products. Below we'll discuss whether or not I think that the implementation of Toyota's current strategies identified in its 2011 annual report will help to overcome the public relations difficulties resulting from the recall issues reported by the media.
Regardless of the task at hand, Toyota has always been an effective and efficient organization that has been able to overcome challenges within the automotive industry. The biggest challenges any automotive manufacturer can face in today's market is any recall. Toyota faced this challenge in 2011 based on recalls from 2009 ...
Purchase this Solution
Free BrainMass Quizzes
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Basics of corporate finance
These questions will test you on your knowledge of finance.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.