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Toyota's Current Strategies for Current Public Relations

Do you think that the implementation of Toyota's current strategies identified in its 2011 Annual report and on its webpage will help to overcome the public relations difficulties resulting from the recall issues reported by the media in 2010?

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570 word essay with reference.

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The sign of a strong organization is based on their actions when faced with adversities in the market. However, some organizations create these adversities and challenges themselves. Toyota Motor Corporation did just this in the 2009 and 2010 recalls based on faulty products that had a major impact on their current consumer base. Senior leadership within Toyota had to re-organize and establish new strategies to overcome public perception of their products. Below we'll discuss whether or not I think that the implementation of Toyota's current strategies identified in its 2011 annual report will help to overcome the public relations difficulties resulting from the recall issues reported by the media.

Regardless of the task at hand, Toyota has always been an effective and efficient organization that has been able to overcome challenges within the automotive industry. The biggest challenges any automotive manufacturer can face in today's market is any recall. Toyota faced this challenge in 2011 based on recalls from 2009 ...

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