Explore BrainMass

Marketing activities: production, product, selling, marketing, holistic

The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept. Evaluate and list the advantages and disadvantages of each concept as defined and presented in your textbook. Which concept do you believe is the most effective? Why?

Please note that (1) all references including in-text citation should be cited according to APA guidelines; and (2) one of the reference sources should be the book "Marketing Management (14 edition)", Philip Kotler and Kevin Lane Keller, published by Pearson Education, U.S. in 2012.

Solution Preview

The Marketing Concepts:

The marketing process is known to be a social process where corporation undertake strategic measures to reach their targeted markets. Organizations have to select the appropriate marketing strategy that will ensure the needs of the customers in the target market are met. Through this the organization will attain an excellent competitive edge that will thrust the operations of the company to yield great profit margin. The decisions that will be made by the corporation will have to adhere to the characteristics of the target market. The needs of the producers will hence be aligned to the requirements of the consumers. In the marketing activities of a corporation, the competing concepts are inclusive of the following; the production concept, product concept, selling concept, marketing concept and holistic marketing concept (What is, 2012).

The production Concept:

This is concept where an organization has to embrace the production of commodities that can be produced in an efficient manner. These products will hold a low cost ratio generating the company a higher percentage in the demand levels. The prices of the products will be low raising the customer base of the company. The main focus of an organization embracing the production concept is whether they hold the capacity of producing the product ...

Solution Summary

The solution discusses marketing activities such as production, product, selling, marketing and holistic.