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Gobal Marketing IP4

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Find three companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library's full-text databases and the companies' websites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:

ââ?¬¢Brief company profile
ââ?¬¢Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation.)
ââ?¬¢Marketing strategy for each of the countries/regions in which it operates
ââ?¬¢Differences among the company's marketing strategies per country/region (e.g., how differences in cultural values affect product development)
ââ?¬¢Similarities among the company's marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)

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The response addresses the queries posted in 1764 words with references.

/The following section of the paper talks about an overview of the Toyota Motor Company. Toyota is a market leader in car manufacturing and distributing worldwide. This is due to the company's strong distribution network and its tendency to keep an eye on what is happening in the market and what its competitors are doing. Also talked about here is the company's marketing strategies worldwide.//


This sample of research shows brief review of three company profiles, General Motors, Ford, and Toyota and their scope of Operations Marketing Strategy for each of the Region of Operation, the differences among the Company's Marketing Strategies and the

similarities among the Company's Marketing Strategies per area/region.


Automobile industry is a symbol of technical wonder by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency.

1)Toyota Motor Company Profile

The Toyota Company is a leader in the car manufacture, assemblage and distribution the world over. A very well-organized management style that the company uses has been one of the reasons for the firm's good performance. There are many other outstanding factors that have made the company achieve the niche of market leader. The market structure, the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its demarcation strategy has made it enjoy almost monopolistic presence particularly, in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM and Ford who are peer competitors. Toyota is eager to see what these competitors are doing and make sure it reacts to their actions in a way that will promise its market leadership. (Perner, 2009)

Operations Strategy of Manufacturing Firm: Toyota

Toyota's operations strategy focuses on maximum reliability, easy maintenance of its cars in each class, production systems that includes product design, and processes focused on their goal. This ranking is in the world automobile's market, but not in some regional automobile markets where Toyota stands at a top ranking. For example, Toyota vehicles are more popular in Asian countries, as they are in the same region with Japan, making the Toyota's cars more efficient and affordable than that of American and European cars. This is because Toyota does not have to spend much money for transportation cost as the distances between Asian nations are shorter for cars from Japan to be sent to other Asian nations. (CNBC, 2011)

Scope of Operations Marketing Strategy for each of the Region of ...

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The response addresses the queries posted in 1764 words with references.

See Also This Related BrainMass Solution

Hypothesis Testing: choose a hypothesis testing method and test the hypothesis with collected data

Thanks so much for the assistance in the past. Would you be able to take a look at the attached assignment and follow through on some hypothesis and explanation? The details are in the attached files.


At this point of your research, you are ready to test the hypothesis (or hypotheses) you have formulated in your experimental design. For this assignment, adjust and reframe your variables and hypothesis in such a way that it can be adequately demonstrated with collected data (Step 8 of the research process). Once you have reframed your design, you would have been asked to generate actual data for these variables. However since it takes too much time to generate actual data for your experiment, you are also asked to create a "notional" set of data for each of your variables (not more than 25 data points) in an MS Excel spreadsheet. Although the data is not real, it will help demonstrate your hypothesis testing processes, logic and skills.

Please respond to the following questions:

Using the hypothesis testing methods presented in Sekaran (2003), suggest a method that you believe would be most appropriate to test your hypothesis. Explain your rationale.

Now that you have created "notional" data to illustrate the hypothesis testing method, apply these data to the hypothesis testing method you selected. You can select either a graphical method, simple correlation, or a t-test as your testing method for the data. You can use the statistical functions in MS Excel.

Based on the results of your calculations, explain whether the hypothesis of your research design is accepted or rejected, and comment on the implications of your results.

Use the Library or other Web resources to support your argument. Be sure to cite your sources using APA Style 5th edition guidelines.

Your work MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. Please note that if you have a source in your reference section, you need to cite it in the body of the paper per APA guidelines and vice-versa.

You may also use the EXCEL Lab or other supplemental sources in the Library or the web to complement your understanding of statistical functions in EXCEL.

Click here to view the Sekaran diagram on the research process.

NOTE: Scholarly Databases may be accessed in the Library. Suggestions are:

ABI Inform Global
Academic Search Premier
Business Source Premier

Please submit your assignment as a Word documentation in APA Style 5th edition format.


Objective: The Objective of the Unit 4 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respective percentages for the Grading Rubric:

Apply the standard of APA Style to all research and writing tasks. (10%)
Apply critical thinking skills to analyze business situations. (30%)
Apply principles of quantitative and qualitative research to business cases. (30%)
Use effective communication techniques. (30%)

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