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Gobal Marketing IP4

Find three companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library's full-text databases and the companies' websites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:

ââ?¬¢Brief company profile
ââ?¬¢Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation.)
ââ?¬¢Marketing strategy for each of the countries/regions in which it operates
ââ?¬¢Differences among the company's marketing strategies per country/region (e.g., how differences in cultural values affect product development)
ââ?¬¢Similarities among the company's marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)

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The response addresses the queries posted in 1764 words with references.

/The following section of the paper talks about an overview of the Toyota Motor Company. Toyota is a market leader in car manufacturing and distributing worldwide. This is due to the company's strong distribution network and its tendency to keep an eye on what is happening in the market and what its competitors are doing. Also talked about here is the company's marketing strategies worldwide.//


This sample of research shows brief review of three company profiles, General Motors, Ford, and Toyota and their scope of Operations Marketing Strategy for each of the Region of Operation, the differences among the Company's Marketing Strategies and the

similarities among the Company's Marketing Strategies per area/region.


Automobile industry is a symbol of technical wonder by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency.

1)Toyota Motor Company Profile

The Toyota Company is a leader in the car manufacture, assemblage and distribution the world over. A very well-organized management style that the company uses has been one of the reasons for the firm's good performance. There are many other outstanding factors that have made the company achieve the niche of market leader. The market structure, the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its demarcation strategy has made it enjoy almost monopolistic presence particularly, in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM and Ford who are peer competitors. Toyota is eager to see what these competitors are doing and make sure it reacts to their actions in a way that will promise its market leadership. (Perner, 2009)

Operations Strategy of Manufacturing Firm: Toyota

Toyota's operations strategy focuses on maximum reliability, easy maintenance of its cars in each class, production systems that includes product design, and processes focused on their goal. This ranking is in the world automobile's market, but not in some regional automobile markets where Toyota stands at a top ranking. For example, Toyota vehicles are more popular in Asian countries, as they are in the same region with Japan, making the Toyota's cars more efficient and affordable than that of American and European cars. This is because Toyota does not have to spend much money for transportation cost as the distances between Asian nations are shorter for cars from Japan to be sent to other Asian nations. (CNBC, 2011)

Scope of Operations Marketing Strategy for each of the Region of ...

Solution Summary

The response addresses the queries posted in 1764 words with references.