Need assistance with the following elements to develop a product launch plan for the Spark Nano GPS tracker. The plan should be made to compliment two markets: domestic and international.
Prepare PowerPoint slides with extensive speaker notes explaining each of the following elements of your high-technology product launch plan:
response is 766 words and 7 slides© BrainMass Inc. brainmass.com October 10, 2019, 2:06 am ad1c9bdddf
I have attached both written document and power point presentation. I have used conservative formatting for presentation. You can change it to plain white if you like.
Marketing Objectives/Marketing Strategy
Because the Spark Nano GPS tracker is a new product, marketers must consider how
the product is intended to be positioned in the industry, to develop an effective marketing
strategy. The product is priced lower than competing products and also offers the benefit
of its small size. The marketing strategy then should focus on advertising through those
channels that reinforce its benefits of price and size. Marketers must also consider the
consistency of the marketing message through various channels, though each channel may
be used to reach a different market segment.
When a marketing strategy is developed, it should have some clearly stated goals
for the most effective program. One goal of the marketing campaign can be to help GPS
Nano become the low cost leader in the GPS tracking device industry. Another goal, which
focuses on benefit to consumers, can be to increase brand awareness through each of the
channels the Spark Nano product is promoted.
While the current price of the Spark Nano GPS tracker is slightly lower than competitors,
such a strategy may need to be ...
The elements for product launch planning is examined.