Purchase Solution

Element for product launch plan

Not what you're looking for?

Ask Custom Question

Need assistance with the following elements to develop a product launch plan for the Spark Nano GPS tracker. The plan should be made to compliment two markets: domestic and international.

Prepare PowerPoint slides with extensive speaker notes explaining each of the following elements of your high-technology product launch plan:

o Marketing objectives and marketing strategy
o Pricing
o Marketing communication (including public relations)

response is 766 words and 7 slides

Attachments
Purchase this Solution
Solution Summary

The elements for product launch planning is examined.

Solution Preview

I have attached both written document and power point presentation. I have used conservative formatting for presentation. You can change it to plain white if you like.

Marketing Objectives/Marketing Strategy

Because the Spark Nano GPS tracker is a new product, marketers must consider how

the product is intended to be positioned in the industry, to develop an effective marketing

strategy. The product is priced lower than competing products and also offers the benefit

of its small size. The marketing strategy then should focus on advertising through those

channels that reinforce its benefits of price and size. Marketers must also consider the

consistency of the marketing message through various channels, though each channel may

be used to reach a different market segment.

When a marketing strategy is developed, it should have some clearly stated goals

for the most effective program. One goal of the marketing campaign can be to help GPS

Nano become the low cost leader in the GPS tracking device industry. Another goal, which

focuses on benefit to consumers, can be to increase brand awareness through each of the

channels the Spark Nano product is promoted.

Price

While the current price of the Spark Nano GPS tracker is slightly lower than competitors,

such a strategy may need to be ...

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
Recent Feedback
  • "Thank you so much!"
  • "Great work"
  • "thanks for the information"
  • "Thanks for the information"
  • "Excellent Work, very well-written, clear and concise."
Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

View More Free Quizzes
Related BrainMass Solutions

  • marketing mix

    Also describe how each element of the marketing mix is implemented. Each element impacts the development of marketing strategy and tactical plan of Frito Lay. Let us see each element one by one.

  • Developing a Product Launch Plan

    497268 Developing a Product Launch Plan Hi, my assignment is to develop a product launch plan for two markets (domestic and international). The two markets are China and Israel.

  • Global Advertising Portion

    This element must be included at the beginning of the plan. This element of your plan must be no more than 500 words and must follow APA format.

  • Strategies for Windows 7® and Office® should Microsoft follow

    By applying marketing mix the company will be enabled in determining the product, price, place and promotional strategy for its launch of Windows 7 and Office. Product: Product is the basic element of the marketing mix.

  • Product Launch Plan

    556459 Product Launch Plan Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you. "How will we know if the new product launch is a success?" she asks.

  • Marketing Mix

    AT&T's new overage system is arguably the game changer: on the $15 plan, you'll pay $15 for each additional 200MB, but on the $25 plan, you'll pay $10 for each additional GB.

  • Deodorant Marketing Plan to a Youth Demographic

    509641 Deodorant Marketing Plan to a Youth Demographic Arimount, a well known name in the personal care industry, desires to launch a deodorant, which will work for up to 5 days, even after bath.

  • Product Offering

    312270 Product Offering Perform a product launch (see pp. 61-67 (Ch. 2) of Marketing Management for a sample plan).

  • Effective Global Marketing and Product Concepts

    - Assume you are launching a product for a foreign market. List some government information resources you might be able to use for this product launch.

View More Related Solutions