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    Brick-and-Mortar Businesses

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    consumer purchases of books and computer-related software products

    Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world. Interview a consumer from each of the following age groups: 18-25 years old 26-45 years old 46 years or above (you may vary the ages slightly) Determine which they purchase

    Business Models Unique Marketing Opportunities

    Question 1 As more retailers develop a web presence, they often move from a "brick-and-mortar" to a "click-and-mortar" business model where customers expect channel integration. Can you identify any potential problems for these companies? Can you identify any unique marketing opportunities that such a change would offer the

    Retailers versus Amazon

    1. Do you think that the act of Amazon raises moral issues and why? 2. What kind of role do consumers play in this dilemma? 3. What can local retailers do in order to compete with Amazon's use of one-day promotion enabled by price-check applications?

    Marketing channels and intermediaries; channel structures

    1. Why are marketing channels and intermediaries necessary? With companies selling directly to customers over the internet in increasing numbers, is this always a good thing? Why do channel arrangements sometimes need to be modified over time? 2. Apple stores sell directly to customers, but you can also purchase Apple prod

    Amazon's success, differences to brick and mortar store

    1. What aspects of customer service have contributed to Amazon.com's success? 2. What are the differences in the purchasing experience between buying a book at Amazon.com and at a Barnes & Noble brick-and-mortar store? 3. What problems arose when Amazon.com expanded its offerings to products other than books? These a

    Economics: Discuss monopolies in connection to McDonalds, Wal-Mart, Microsoft

    Monopoly Power 1. I remember in late March/early April of 2000 that Microsoft was involved in some form of an anti-trust suit that centered on some form of Monopolistic powers. Wal-Mart continues to expand worldwide not just with their traditional stores, but with their Sam's Club warehouse stores as well. McDonalds has con

    Properly format this into headings and subheadings

    I need to find out how to properly format this into headings and subheadings Phase 5 Individual Project Comparing Operational Excellence of Company A to Company B Details: You are a consultant for the ABC consulting group. Your firm has been contacted by a XYZ Venture Capital Group, which is seeking a consulting outfi

    Amazon.com's E-Business Model

    Discuss the pros and cons of Amazon's growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Determine the impact if Amazon.com had split up and become a family of brands (for example, â??Amazonâ? for books, â??Supertoysâ? for toys, etc.), ea

    External Environment Analysis

    Please read the Blockbuster case, case pages 71-83 in your textbook. Please address the following issues: 1. Complete an external environment analysis of Blockbuster, including an industry and competitor analysis. 2. Complete a competitive rivalry analysis of Netflix. Provide specific recommendations as to how Blockbust

    Compare and Contrast Buying Products Online

    Details: Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world. Interview a consumer from each of the following age groups: 18-25 years old 26-45 years old 46 years or above (you may vary the ages slightly) Determine which th

    Change or Reaction for Sustainability

    Prepare and submit a research-based paper based on an occurrence that has already occurred within your industry that required your organization to change or react in some manner for sustainability and or growth. This disruption could be something launched by a competitor, a new technology, economical condition, or a regulatory m

    Finance Question

    Four companies conducted IPOs last month: Hot.Com, Biotech Pipe Dreams Corp., Sleepy Tyme Inc., and Bricks N Mortar International. All four companies went public at an offer price of $10 per share. The first day performance of each stock(measured as the percentage difference between the IPO offer price and the first day closing

    Consumer Research: Shopping on the Web

    Books and computer software products sell effectively on the web. Publishers and third parties sell both from sleek websites all over the world. Please interview 3 consumers, one from each of the following age groups: 18-25 year old 26-45 year old 46 years or above (you may vary the ages slightly) Determine which th

    Brick and mortar firm

    Discuss the advantages and disadvantages facing an existing brick-mortar-firm, as it makes a decision about using its current brand name or choosing a new brand name when making the move to go online with sevices. Why would a name change be a consideration in the first place?

    Will P&G's retail stores be successful?

    Can you help me get started with this assignment? Will P&G's retail stores (brick n' mortar & click n' pick) be successful? Defend your position in terms of whether or not P&G has the expertise to move into this channel of distribution versus its current methods of distributing products and whether or not sales though this c

    Will P&G's retail stores be successful

    Will P&G's retail stores (brick n' mortar & click n' pick) be successful? Defend your position in terms of whether or not P&G has the expertise to move into this channel of distribution versus its current methods of distributing products and whether or not sales though this channel will cannibalize sales from its current method

    Marketing in the Digital Age: Cyber Health's e-marketing interactive benchmarks

    At the second meeting of the Digital Learning Initiative Team (D-LIT), President Learner has selected you to formulate interactive marketing benchmarks, such as website features, online services, electronic data gathering, and software applications that permit personalized digital experiences. Dr. Learner is especially inter

    Seven Major Auction Types

    Please explain the following subjects about online auctions: Origins and key characteristics of the seven major auction types Strategies for Web auction sites and auction-related businesses Virtual communities and Web portals

    Analyze the supply chain of Web sites; Analyze the marketing of Web sites

    I need help figuring out answer the below questions. Describe the supply chain for the business area selected when in a "brick and mortar" environment? Explain how the supply chain was modified from "brick and mortar" by the Web sites? describe the marketing tools used in each of the three Web sites? The three websites ar

    Managing and Delivering Marketing programs - Discussion Board

    Books and computer software products sell effectively on the Web. Publishers and third parties sell both from sleek websites all over the world. Interview 3 consumers, one from each of the following age groups: 18-25 year old 26-45 year old 46 years or above (you may vary the ages slightly) Determine which they purc

    Brick & Mortar Vs Website: Supply Chain

    Describe the supply chain for the business (Walmart-Sears-K-mart) when in a "brick and mortar" environment. Explain how the supply chain was modified from "brick and mortar" by the Web sites.

    Classical v. Socio-Economic dichotomy

    Assume I have a online eBay business. Based upon the Classical v. Socio-Economic dichotomy, where does your organization fall on the continuum? Where should it be? Has its position on the continuum changed in the past few years and why? How does or should this principle impact your management style?