Details: Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world.
Interview a consumer from each of the following age groups:
18-25 years old
26-45 years old
46 years or above (you may vary the ages slightly)
Determine which they purchase more of online: books or software.
Then, address the following questions:
Do they prefer buying from Web sites and having products delivered?
Is shopping at a bricks and mortar establishment preferable?
Do they do a little of both: online shopping and bricks and mortar?
Compare and contrast responses. What are the implications for sellers?© BrainMass Inc. brainmass.com October 17, 2018, 1:58 am ad1c9bdddf
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Answer to your posting:
Through my research I discovered how each of the age groups (18 - 25 years old, 26 - 45 years old and 46+ years old) were so different in their own ways with regard to how purchases are made and where they are made. In this assignment I am going to discuss my research through my interviews with each of the age groups and how each are related or unrelated. In addition, I am going to discuss what the implications are for sellers when targeting specific age groups within their marketing strategy.
I began my research by interviewing a 24 year old female and asking four specific questions through my survey: (1) Do you buy more books or software online, (2) Do you prefer buying from Web sites and having products delivered, (3) Would you prefer shopping at a bricks and mortar establishment (e.g. Wal-Mart Super Center, Best-Buy store) over online shopping, and (4) Do you shop at a little of both: online and at a bricks and mortar establishment? This first surveyed individual provided the ...
In this posting I have taken all four questions and surveyed three individuals in each of the categories in your posting. I provided their answers and explanations they provided during the interviews. In addition, I provided comparison and contrasts of the responses and the implications for sellers in today's technology age. 773 words.
In-store versus online purchase
- Compare and contrast application of the information search phase of the consumer decision process to in-store purchases and online purchases.
- Include practical examples of each placement strategy (in-store and online) within your response.
- Explain why marketers should consider what happens during the information search phase of the consumer decision process when they create their marketing mix strategy.
- Recommend methods that marketers can implement to lessen post-purchase dissonance. Include an in-store example and an online example.View Full Posting Details