- Compare and contrast application of the information search phase of the consumer decision process to in-store purchases and online purchases.
- Include practical examples of each placement strategy (in-store and online) within your response.
- Explain why marketers should consider what happens during the information search phase of the consumer decision process when they create their marketing mix strategy.
- Recommend methods that marketers can implement to lessen post-purchase dissonance. Include an in-store example and an online example.© BrainMass Inc. brainmass.com October 25, 2018, 8:35 am ad1c9bdddf
While preparing marketing strategy for a product or service, marketing planners have to take into consideration how the information search stage in the buying decision making process will influence in-store and online purchase process. The impact of this phenomenon on marketing mix strategy also needs to be studied in order to come up with the most effective marketing program.
Explain how mass marketing vs. individual marketing correlates
Please explain how mass marketing vs. individual marketing correlates to brick-and-mortar marketing vs. online marketing? How do the steps in the purchasing and the decision-making models differ for B2B vs. B2C customers?View Full Posting Details