A) Cash back when the consumer makes an online purchase or
B) Cash back when the consumer makes a purchase at a clothing store
Dilemma: I don't know whether consumers would shop online more than at clothing stores.
I've been placed in a group to develop null and alternative hypotheses to help the bank determine which option would provide the best incentive to consumers. Then, I must write a brief memo to the bank product development team describing your hypotheses and explaining how you arrived at them.© BrainMass Inc. brainmass.com June 3, 2020, 6:42 pm ad1c9bdddf
As part of our study, I have conducted a sample survey of 100 consumers to know their preferences. I was interested to know whether consumers would prefer to shop online to shop at the clothing store. A random sample of 100 consumers were picked up and were asked 'Do you prefer to shop online or at the clothing store? '. Out of 100 ...