Share
Explore BrainMass

PiggyBank's incentive plan

PiggyBank has narrowed its options down to two incentive plans: A. cash back when the consumer makes an online purchase; and B. cash back when the consumer makes a purchase at a clothing store. The bank doesn't know whether consumers would shop online more than at clothing stores.
Information Experts has placed you in a group to develop null and alternative hypotheses to help the bank determine which option would provide the best incentive to consumers. Work with your group members to develop the null and alternative hypotheses. As a group, write a brief memo to the PiggyBank product development team describing your hypotheses and explaining how you arrived at them.

I have attached the some background info...

Attachments

Solution Preview

STEP 1
The hypotheses
The first null hypothesis for this study is:
H0 = As a result of the cash back when the consumer makes an online purchase, there will either by no significant difference in sales of credit cards or there will be a significant decrease in sales. .
The first alternate hypothesis for this study is
H1 = As a result of the cash back when the consumer makes an online purchase, there will be a significant increase in sales of credit cards.

The second null hypothesis for this study is:
H0 = As a result of the cash back when the consumer makes a purchase at a cloth store, there will either by no ...

Solution Summary

This solution gives you a detailed discussion on PiggyBank's incentive plan

$2.19