Purchase Solution

Application of hypothesis formation

Not what you're looking for?

Ask Custom Question

PiggyBank has narrowed its options down to two incentive plans:

A. cash back when the consumer makes an online purchase; and B cash back when consumer makes a purchase at a clothing store.

The bank doesn't know whether consumers would shop online more than at clothing stores.

Information Experts has placed you in a group to develop null and alternative hypotheses to help the bank determine which option would provide the best incentive to consumers. Work with your group members to develop the null and alternative hypotheses. As a group, write a brief memo to the PiggyBank product development team describing your hypotheses and explaining how you arrived at them

Purchase this Solution

Solution Summary

A discussion on how to create a null and alternative hypothesis and two different examples of these are given. The reasons for the choice is also included.

Solution Preview

You should write the memo in appropriate form, but I will supply the null hypothesis and alternatives and reasons.

First you should decide the problem, which in this case is where to apply the incentive plan. The plan should be narrowed to a working thesis of questions which includes:
Do more people shop online than on ground?
Do more people shop in the clothing store?
Do more people shop online for clothing?
Will an incentive online cause people to shop more online and less in clothing ...

Purchase this Solution


Free BrainMass Quizzes
Measures of Central Tendency

Tests knowledge of the three main measures of central tendency, including some simple calculation questions.

Terms and Definitions for Statistics

This quiz covers basic terms and definitions of statistics.

Know Your Statistical Concepts

Each question is a choice-summary multiple choice question that presents you with a statistical concept and then 4 numbered statements. You must decide which (if any) of the numbered statements is/are true as they relate to the statistical concept.

Measures of Central Tendency

This quiz evaluates the students understanding of the measures of central tendency seen in statistics. This quiz is specifically designed to incorporate the measures of central tendency as they relate to psychological research.